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The rise of conscious consumerism paired which the shocking effects of the pandemic have made global leaders realize that ignoring the climate threat is no longer an option. With growing climate concerns, consumers are increasingly preferring the brands that are adopting the Environmental, Social and Governance measures.

ESG has also shifted the way investors, policymakers and shareholders analyse a company’s chances of surviving in the long term and safeguarding it from an unforeseen future.

What is ESG

ESG is the disclosure of data that tracks a company’s strategies and actions towards three-factor: Environmental, Social and Governance.

Environmental in ESG measure

As the name suggests, environmental (E) assesses the impact of a company’s operations on the environment, activities to reduce carbon emission and its strategies to manage environmental risk. Some examples of environmental factors are natural resource management, carbon emission reduction, and conscious sourcing of raw materials.

Social in ESG measure

Social criteria examine how a company builds its relations with employees, shareholders, investors, customers and dealers. Customer relations, employee health & safety, etc, are included in this social factor.

Governance in ESG measure

Building trust with customers, investors and shareholders is a company’s ultimate goal. The governance factor ensures transparency through audits, internal controls, equal pay, shareholder’s rights etc.

Here’s why ESG is important for businesses

1. Attracts long term investors

Investors who keep ESG points into consideration are not just concerned by the profits of the next quarter but by a company’s long term vision and contribution to the planet. These investors tend to stay to build a company’s value in long term.

As the popularity of ESG is growing, investors are searching for companies with a vision that aligns with the betterment of the planet. Research from Gartner.com states that almost 85% of investors in the US considered ESG factors before investing in 2020.

2. Clear communication with stakeholders

Through ESG, companies can develop channels to communicate efficiently with stakeholders. Activities like company audits, corruption checks and upholding transparency maintain stakeholders’ trust and build stronger relations.

3. Attract best talent

Employees are one of the most important factors that lead to a business’s success and stability. The new-age employees, also known as the millennials, are environmentally conscious and will refuse to work with companies without a strong CSR policy, as per Forbes.

Therefore, companies with a strong ESG base will attract employees who are compassionate and are not only associated with the company for profits but to build a better world.

4. Gives a competitive edge

Companies adapting to the changing socio-economic policies are likely to stay in the competition for longer. For example, companies like Starbucks and Nestle have pledged to be carbon neutral. In addition, these companies have made their packaging more environmentally friendly and are increasingly spending more on CSR activities.

With the after-effects of the pandemic, air & water pollution and the rising threat of global warming, consumers are more mindful of their actions and choose to be associated with the companies that are in line with their values and are choosing the planet over profits.

Humans don’t realize the importance of saving the environment unless the effects of their doings dawn upon them to destroy their existence; It's not all their fault because the average human life is 79 years (give or take) & earth is so vastly big that the effects of what humans do, don’t reflect until the generation which actively got involved to do it, gets wiped off the face of the earth in a natural biological life course. The next generation then again takes time to get acquainted with the fact that there are ill effects of what is being done.

Talking about the health of our mother earth; here are 5 shocking facts to put things into perspective:

1. Witnessing irreversible effects by 2030

If global warming goes above the recommended limit; more than 70% of Earth's coastlines will have their sea-level rise greater than 0.66 feet (0.2 meters), resulting in excessive coastal flooding, beach-sand erosion, salinization of water supplies & other impacts on humans & ecological systems which will be very harmful to the human life on earth. (Source: https://climate.nasa.gov/)

According to the findings of the survey conducted by the UN Inter-governmental Panel on Climate Change (IPCC), critically urgent action is needed to avoid the catastrophic effects of global warming over the world. Without the change in our actions towards our environment, we would see an increase in widespread flooding, extreme heat, drought & poverty.

2. Greenhouse gas levels are ever-peaking

Due to the rise in earth’s temperature, greenhouses gases accumulation is affecting nature’s natural processes more than ever. Fossil fuels combustion, Carbon-mono oxide emissions, & the environmental impact because of intensive farming has filled the atmosphere with CO2.

Scientists say that this is the fastest & the largest increase in CO2 emissions; the world has ever seen.

3. Species headed straight towards early extinction

One of the environmental deterioration signs is the extinction of various species from earth, be it animals, birds, reptiles etc. Most of other species' existence are endangered too

The Millennium Ecosystem Assessment, which involved more than 1000 experts, says that about 24 species a day get wiped out from the earth which comes to about 8700s species, per year (Source: e360.yale.edu).

4. Climate change is creating a refugee crisis

As global temperature sees a rise, millions of people living in areas that are very much prone to sudden collapse due to any natural adversity are fleeing their homes to avoid the impacts of potential droughts and foreseeable extreme storms. These numbers are only set to rise in the coming future. The International Organisation on Migration gauges that up to 200 million people would be displaced by the effects of climatic changes by 2050.

(Source: https://www.worldbank.org/en/news/press-release/2021/09/13/climate-change-could-force-216-million-people-to-migrate-within-their-own-countries-by-2050)

5. Our oceans are dying

Our planet is only as healthy as its oceans. The UN has warned that marine life faces irrecoverable damage from the millions of tonnes of plastic waste that ends up in the oceans, every year. More than half of the world’s coral reefs have died in the last 30 years, and 2/3 of the Great Barrier Reef has been damaged by coral bleaching; due to sea temperature going too high up.

(Source: https://www.nationalgeographic.com/science/article/scientists-work-to-save-coral-reefs-climate-change-marine-parks)

The earth itself indeed acts like a living organism; it restores what is being destroyed. But we are causing more damage than the earth can repair. The natural flooding, timely earthquakes, the occasional droughts don’t affect the earth one bit but it destroys human, animal and plant life as we know it.

The Earth will stay alive and kicking much longer after the last traces of the human race could be found on its land. So, it is our decision to challenge the natural course of action or to get aligned with it.

It's high time we take control and make positive changes otherwise doomsday is just around the corner waiting for us

Creating a climate strategy for your company has to make it to the top 10 list of priorities while devising a cost-revenue model. That’s right; the decision you make regarding your company’s climate strategy may directly affect your cost & revenue model as you might have to pay a surplus amount if the collective damage to the environment goes up the allowed.

The credit is only due if you fall short of the limit & can come up having an actual breathable margin. So, without explaining the obvious; let's dive into how to create a climate strategy for your company.

1. Bring down the carbon emissions

Keep in check the greenhouse gases and bring the carbon emissions of the entire company. This will go a long way in helping you with minimizing the climatic impact your company is making. Usually, the corporates hire professionals on advising them to create a compensation strategy; when all this while their first action should have been to bring down the levels to an optimal minimum and then instate a compensation strategy for the damage done.

2. Bring the Scope Assessments in force

Once you have exhausted the possibility of damage reduction; bring out the big guns! Scope assessments are these big guns which help corporates in digging deep into what is making their count shoot up high. Run your organization through the fine teeth comb with these assessments & then make a decision on what kind of a strategy you need.

3. Choose power over the volume

While causing the strategy to change the face of desired results altogether: try taking powerful actions which can trigger big changes. Choosing from the heap of moves, that one which can drastically bring down the carbon footprint of your company should be your first effective power move.

Choosing a power move over a handful of small changes can really cut through the mountain of damage that your company causes to the environment. At this point, you have to drive the analysis forward with the graphical presentation & make use of past present and future timelines to extract trends & build your strategy.

4. Quantify the goals

In search of the pain points don’t get lost in the details to completely lose the grip over what’s necessary & required of you. Keep your goals quantified & let them be the flag bearer of your research & strategy building. Make the best of everything else to achieve those goals because the number will always show you the mirror against your efforts.

5. Make it large

It’s not something you should do in a private safe space & don’t let anyone know. Go all out with it & make it an initiative of the masses. Not literally, but the idea is to involve as many entities which are directly and indirectly related to the company as you can; i.e. all kinds of stakeholders. Make them an important part of your initiative as you move forward to make an impact. When they can be the part of the problems the organization causes; they will happily be the part of the solution as the organization goes on to make a huge impact through heavy CSR activities & Strategic Corporate Climatic Strategies.

We have seen a structured approach towards how to approach the agenda of making a climate strategy for an organization all the way to making it a motive to do good involving everyone directly or indirectly in question. These steps; when followed in this exact same order, will show you the ripple impact of a structured approach towards an initiative this sensitive. Apply these in order and consult us if you get stuck while dealing with it.

All the best!