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The rise of conscious consumerism paired which the shocking effects of the pandemic have made global leaders realize that ignoring the climate threat is no longer an option. With growing climate concerns, consumers are increasingly preferring the brands that are adopting the Environmental, Social and Governance measures.

ESG has also shifted the way investors, policymakers and shareholders analyse a company’s chances of surviving in the long term and safeguarding it from an unforeseen future.

What is ESG

ESG is the disclosure of data that tracks a company’s strategies and actions towards three-factor: Environmental, Social and Governance.

Environmental in ESG measure

As the name suggests, environmental (E) assesses the impact of a company’s operations on the environment, activities to reduce carbon emission and its strategies to manage environmental risk. Some examples of environmental factors are natural resource management, carbon emission reduction, and conscious sourcing of raw materials.

Social in ESG measure

Social criteria examine how a company builds its relations with employees, shareholders, investors, customers and dealers. Customer relations, employee health & safety, etc, are included in this social factor.

Governance in ESG measure

Building trust with customers, investors and shareholders is a company’s ultimate goal. The governance factor ensures transparency through audits, internal controls, equal pay, shareholder’s rights etc.

Here’s why ESG is important for businesses

1. Attracts long term investors

Investors who keep ESG points into consideration are not just concerned by the profits of the next quarter but by a company’s long term vision and contribution to the planet. These investors tend to stay to build a company’s value in long term.

As the popularity of ESG is growing, investors are searching for companies with a vision that aligns with the betterment of the planet. Research from Gartner.com states that almost 85% of investors in the US considered ESG factors before investing in 2020.

2. Clear communication with stakeholders

Through ESG, companies can develop channels to communicate efficiently with stakeholders. Activities like company audits, corruption checks and upholding transparency maintain stakeholders’ trust and build stronger relations.

3. Attract best talent

Employees are one of the most important factors that lead to a business’s success and stability. The new-age employees, also known as the millennials, are environmentally conscious and will refuse to work with companies without a strong CSR policy, as per Forbes.

Therefore, companies with a strong ESG base will attract employees who are compassionate and are not only associated with the company for profits but to build a better world.

4. Gives a competitive edge

Companies adapting to the changing socio-economic policies are likely to stay in the competition for longer. For example, companies like Starbucks and Nestle have pledged to be carbon neutral. In addition, these companies have made their packaging more environmentally friendly and are increasingly spending more on CSR activities.

With the after-effects of the pandemic, air & water pollution and the rising threat of global warming, consumers are more mindful of their actions and choose to be associated with the companies that are in line with their values and are choosing the planet over profits.

The Sustainable Development Goals (SDGs) are also known as the Global Goals. These were adopted by the United Nations, in 2015. A universal call to action to end poverty, protect the planet, & ensure that by 2030 all people enjoy peace and prosperity.

Sustainable Development goals are The 17 SDGs are integrated - They recognize that action in one area will affect outcomes in others and that development must balance social, economic, and environmental sustainability.

The 17 SDGs are:

1. No Poverty,
2. Zero Hunger,
3. Good Health and Well-being,
4. Quality Education,
5. Gender Equality,
6. Clean Water and Sanitation,
7. Affordable and Clean Energy,
8. Decent Work and Economic Growth,
9. Industry, Innovation, and Infrastructure,
10. Reducing Inequality,
11. Sustainable Cities and Communities,
12. Responsible Consumption and Production,
13. Climate Action,
14. Life Below Water,
15. Life On Land,
16. Peace, Justice, and Strong Institutions,
17. Partnerships for the Goals.

All countries have committed to prioritizing progress for all those who're the furthest & behind. The SDGs are designed to help with and end poverty, remove hunger, control AIDS, set the right ideals to end discrimination against women & girls.

Though all the goals are broad & interdependent, two years later, on 6 July 2017; the SDGs were made more “workable” & "actionable" by a UN Resolution which was adopted by the General Assembly. The resolution identifies specific targets for each goal to be achieved, along with indicators that will be used to measure progress towards each target. While the rest of the target years lie between 2020-2030; for others, the end date is not yet provided.

The thought, the creativity, the know-how, the technology & the financial resources from all of society is necessary to achieve the SDGs in every context. Only with everyone’s support, we can begin to think of a better tomorrow. Deeply analyzed progress charts & presentations for all the SDGs are published in the form of reports by the United Nations Secretary-General on their official channels. The most recent one is from April 2020.

Along with that, there is also a widespread consensus is that: The progress on all of the SDGs will be stalled if Women's Empowerment & Gender Equality are not prioritized, & treated holistically with all intentions to take them forward. The SDGs are a sign to policymakers as well as private sector executives and board members to work towards gender equality and women empowerment harder as the rest of the other SGDs have deadlines and we will probably miss them if these two prioritized ones don’t get momentum & begin to see some change.

Implementation of the SDGs started worldwide in 2016. This process can also be called "Localizing the SDGs" for the people and territories. For eg; Individual people, universities, governments, institutions & organizations of all kinds work are working separately but one or more goals at the same time which aligns the collective growth in the same direction.

SDGs provide us the framework through which we can move ahead into a more peaceful, prosperous, equal for all, green future. And each country has a role to play in achieving them.

Creating a climate strategy for your company has to make it to the top 10 list of priorities while devising a cost-revenue model. That’s right; the decision you make regarding your company’s climate strategy may directly affect your cost & revenue model as you might have to pay a surplus amount if the collective damage to the environment goes up the allowed.

The credit is only due if you fall short of the limit & can come up having an actual breathable margin. So, without explaining the obvious; let's dive into how to create a climate strategy for your company.

1. Bring down the carbon emissions

Keep in check the greenhouse gases and bring the carbon emissions of the entire company. This will go a long way in helping you with minimizing the climatic impact your company is making. Usually, the corporates hire professionals on advising them to create a compensation strategy; when all this while their first action should have been to bring down the levels to an optimal minimum and then instate a compensation strategy for the damage done.

2. Bring the Scope Assessments in force

Once you have exhausted the possibility of damage reduction; bring out the big guns! Scope assessments are these big guns which help corporates in digging deep into what is making their count shoot up high. Run your organization through the fine teeth comb with these assessments & then make a decision on what kind of a strategy you need.

3. Choose power over the volume

While causing the strategy to change the face of desired results altogether: try taking powerful actions which can trigger big changes. Choosing from the heap of moves, that one which can drastically bring down the carbon footprint of your company should be your first effective power move.

Choosing a power move over a handful of small changes can really cut through the mountain of damage that your company causes to the environment. At this point, you have to drive the analysis forward with the graphical presentation & make use of past present and future timelines to extract trends & build your strategy.

4. Quantify the goals

In search of the pain points don’t get lost in the details to completely lose the grip over what’s necessary & required of you. Keep your goals quantified & let them be the flag bearer of your research & strategy building. Make the best of everything else to achieve those goals because the number will always show you the mirror against your efforts.

5. Make it large

It’s not something you should do in a private safe space & don’t let anyone know. Go all out with it & make it an initiative of the masses. Not literally, but the idea is to involve as many entities which are directly and indirectly related to the company as you can; i.e. all kinds of stakeholders. Make them an important part of your initiative as you move forward to make an impact. When they can be the part of the problems the organization causes; they will happily be the part of the solution as the organization goes on to make a huge impact through heavy CSR activities & Strategic Corporate Climatic Strategies.

We have seen a structured approach towards how to approach the agenda of making a climate strategy for an organization all the way to making it a motive to do good involving everyone directly or indirectly in question. These steps; when followed in this exact same order, will show you the ripple impact of a structured approach towards an initiative this sensitive. Apply these in order and consult us if you get stuck while dealing with it.

All the best!