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The rise of conscious consumerism paired which the shocking effects of the pandemic have made global leaders realize that ignoring the climate threat is no longer an option. With growing climate concerns, consumers are increasingly preferring the brands that are adopting the Environmental, Social and Governance measures.

ESG has also shifted the way investors, policymakers and shareholders analyse a company’s chances of surviving in the long term and safeguarding it from an unforeseen future.

What is ESG

ESG is the disclosure of data that tracks a company’s strategies and actions towards three-factor: Environmental, Social and Governance.

Environmental in ESG measure

As the name suggests, environmental (E) assesses the impact of a company’s operations on the environment, activities to reduce carbon emission and its strategies to manage environmental risk. Some examples of environmental factors are natural resource management, carbon emission reduction, and conscious sourcing of raw materials.

Social in ESG measure

Social criteria examine how a company builds its relations with employees, shareholders, investors, customers and dealers. Customer relations, employee health & safety, etc, are included in this social factor.

Governance in ESG measure

Building trust with customers, investors and shareholders is a company’s ultimate goal. The governance factor ensures transparency through audits, internal controls, equal pay, shareholder’s rights etc.

Here’s why ESG is important for businesses

1. Attracts long term investors

Investors who keep ESG points into consideration are not just concerned by the profits of the next quarter but by a company’s long term vision and contribution to the planet. These investors tend to stay to build a company’s value in long term.

As the popularity of ESG is growing, investors are searching for companies with a vision that aligns with the betterment of the planet. Research from Gartner.com states that almost 85% of investors in the US considered ESG factors before investing in 2020.

2. Clear communication with stakeholders

Through ESG, companies can develop channels to communicate efficiently with stakeholders. Activities like company audits, corruption checks and upholding transparency maintain stakeholders’ trust and build stronger relations.

3. Attract best talent

Employees are one of the most important factors that lead to a business’s success and stability. The new-age employees, also known as the millennials, are environmentally conscious and will refuse to work with companies without a strong CSR policy, as per Forbes.

Therefore, companies with a strong ESG base will attract employees who are compassionate and are not only associated with the company for profits but to build a better world.

4. Gives a competitive edge

Companies adapting to the changing socio-economic policies are likely to stay in the competition for longer. For example, companies like Starbucks and Nestle have pledged to be carbon neutral. In addition, these companies have made their packaging more environmentally friendly and are increasingly spending more on CSR activities.

With the after-effects of the pandemic, air & water pollution and the rising threat of global warming, consumers are more mindful of their actions and choose to be associated with the companies that are in line with their values and are choosing the planet over profits.

It all started in the 90s when international conferences took up a crucial issue of sustainable development. Decades after discussing climate-related challenges, now governments, people and corporations are actually assessing and contributing to the sustainability journey of the planet. The target set to lower the global temperatures is one such step. Such initiatives have turned people’s heads towards ever-pressing issues of global warming and associated challenges.

Here, often we are stormed with a sea of information that we focus majorly on the context rather than the significance of terms on an individual basis. Sustainability, climate change, net-zero, carbon emissions are the buzzwords. The context remains the same as that of climate change but fundamentally they are different. Everyone, including companies, tend to understand the climate lingo but hardly they are clear about the goals. Read on further and know the difference among the concepts of carbon-neutral, net-zero and climate positive.

Carbon neutral:

As the name suggests, carbon-neutral is the balancing out of carbon emissions from your firm. It is more like owning a complete responsibility for one’s own carbon emissions. Corporates and companies need to assess and analyse their carbon emissions. Such analysis gives an idea about the number of carbon emissions that need to be balanced out. It is then that firms plan to come out carbon neutral by saving an equivalent amount of carbon emissions somewhere else in the world.

Net-zero:

The Net-zero concept is a simple concept of balancing out the net emissions created. Here emissions are of greenhouse gases, particularly carbon dioxide. These levels are reached when anthropogenic emissions balance out with the help of pre-determined activities.

Climate Positive:

It lies in that much-awaited stage in the sustainability journey, wherein companies or entities tend to remove an additional amount of carbon from the atmosphere. It has reached the level of achieving net-zero emissions and now stands beyond the same. This term is often used interchangeably with climate negative.

Is your company carbon neutral or climate positive or has net-zero emissions?

Well, after knowing these are different and important concepts, a firm needs to introspect about these. Raising these questions can help us achieve our environmental goals faster. Prior to that, your company needs to analyse emissions. Accordingly, you can set realistic goals and plan a roadmap. For the same, consult a team of professionals dealing in the same.

Hopefully, tech giants and corporates are taking steps towards assessing their goals and contributions. However, a lot needs to be done collectively on this pressing issue, until we balance out our needs with our climate’s needs.

Humans don’t realize the importance of saving the environment unless the effects of their doings dawn upon them to destroy their existence; It's not all their fault because the average human life is 79 years (give or take) & earth is so vastly big that the effects of what humans do, don’t reflect until the generation which actively got involved to do it, gets wiped off the face of the earth in a natural biological life course. The next generation then again takes time to get acquainted with the fact that there are ill effects of what is being done.

Talking about the health of our mother earth; here are 5 shocking facts to put things into perspective:

1. Witnessing irreversible effects by 2030

If global warming goes above the recommended limit; more than 70% of Earth's coastlines will have their sea-level rise greater than 0.66 feet (0.2 meters), resulting in excessive coastal flooding, beach-sand erosion, salinization of water supplies & other impacts on humans & ecological systems which will be very harmful to the human life on earth. (Source: https://climate.nasa.gov/)

According to the findings of the survey conducted by the UN Inter-governmental Panel on Climate Change (IPCC), critically urgent action is needed to avoid the catastrophic effects of global warming over the world. Without the change in our actions towards our environment, we would see an increase in widespread flooding, extreme heat, drought & poverty.

2. Greenhouse gas levels are ever-peaking

Due to the rise in earth’s temperature, greenhouses gases accumulation is affecting nature’s natural processes more than ever. Fossil fuels combustion, Carbon-mono oxide emissions, & the environmental impact because of intensive farming has filled the atmosphere with CO2.

Scientists say that this is the fastest & the largest increase in CO2 emissions; the world has ever seen.

3. Species headed straight towards early extinction

One of the environmental deterioration signs is the extinction of various species from earth, be it animals, birds, reptiles etc. Most of other species' existence are endangered too

The Millennium Ecosystem Assessment, which involved more than 1000 experts, says that about 24 species a day get wiped out from the earth which comes to about 8700s species, per year (Source: e360.yale.edu).

4. Climate change is creating a refugee crisis

As global temperature sees a rise, millions of people living in areas that are very much prone to sudden collapse due to any natural adversity are fleeing their homes to avoid the impacts of potential droughts and foreseeable extreme storms. These numbers are only set to rise in the coming future. The International Organisation on Migration gauges that up to 200 million people would be displaced by the effects of climatic changes by 2050.

(Source: https://www.worldbank.org/en/news/press-release/2021/09/13/climate-change-could-force-216-million-people-to-migrate-within-their-own-countries-by-2050)

5. Our oceans are dying

Our planet is only as healthy as its oceans. The UN has warned that marine life faces irrecoverable damage from the millions of tonnes of plastic waste that ends up in the oceans, every year. More than half of the world’s coral reefs have died in the last 30 years, and 2/3 of the Great Barrier Reef has been damaged by coral bleaching; due to sea temperature going too high up.

(Source: https://www.nationalgeographic.com/science/article/scientists-work-to-save-coral-reefs-climate-change-marine-parks)

The earth itself indeed acts like a living organism; it restores what is being destroyed. But we are causing more damage than the earth can repair. The natural flooding, timely earthquakes, the occasional droughts don’t affect the earth one bit but it destroys human, animal and plant life as we know it.

The Earth will stay alive and kicking much longer after the last traces of the human race could be found on its land. So, it is our decision to challenge the natural course of action or to get aligned with it.

It's high time we take control and make positive changes otherwise doomsday is just around the corner waiting for us